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Calm-pliance
Calm-pliance is Vanta's first enterprise brand campaign—a 2026 global effort repositioning compliance around the CISO's emotional reality, confidence over anxiety. The campaign spans OOH, display, podcast, newsletter, and influencer, and delivering top-5% consideration lift against category benchmarks.
I oversaw the campaign from concept through post-production, including direction of the photo shoot with SNL photographer, Mary Ellen Matthews.
Calm-pliance took over 34th Street–Herald Square with platform screens, wrapped columns, and a full corridor of creative. In one of the most frenetic spaces in New York, the scale of the takeover became the message.
