“When I grow up, I want to be Vanna White.” – 5-year-old Bethany

I was fully committed—practicing my letter flips and perfecting my supportive claps while contestants spun that wheel. Decades later, Vanna’s still going strong (respect), and I’m still waiting patiently for my moment with the letter board.

In the meantime, I’ve spent 20+ years building a career as a creative leader, helping shape brands through bold thinking, strong storytelling, and design that actually makes people feel something. I’ve worked at top agencies like AKQA, Huge, DDB, Razorfish, R/GA, and more—leading teams and bringing ideas to life for Apple, Airbnb, Nike, Lululemon, Verizon, and others.

I believe in pushing creative boundaries, mentoring with heart, and finding that sweet spot where strategy meets craft. Currently based in the Bay Area, I’m concepting big ideas, refreshing brands, and still holding out hope for that Wheel of Fortune callback.

Let’s connect: bvaloe@gmail.com

(Or, if you know Vanna… let’s talk.)