Experience

2025 – Present
Vanta — Associate Creative Director

  • Led "Calm-pliance," Vanta's first enterprise brand campaign across OOH, paid, social, and video: the multi-city OOH flight drove +38pts consideration lift vs. a +23pt category benchmark, ranking in the top 5% of 25,000+ campaigns

  • Calm-pliance converted awareness into demand: +71% (NYC) and +68% (SF) lift 
in new site visitors across 195M impressions, +21% NAMER pipeline growth

  • Built Vanta's campaign system for paid media, turning a technical product into narratives that land with security and IT buyers across formats and placements

  • Established video production frameworks across the full funnel, from product and customer-engagement work through flagship brand films

  • Directed a team of art directors and designers while staying hands-on in the 
concepting and craft

2021 – 2025
Affirm — Associate Creative Director

  • Led "Dream Bigger," Affirm's launch on Apple Pay, from brief through final production across OOH, social, video, and CRM: 91M+ impressions and 35M+ video views across paid and organic

  • Dream Bigger creative outperformed norms: video completion rates 5–10pts above IG and TikTok benchmarks, with paid social CTRs up to 2x industry average

  • Directed photo and video shoots end to end, casting directors and photographers and shaping the work on set to define the brand's visual voice

  • Acted as creative lead with external agencies, translating brand context and giving the feedback that kept the work distinctly Affirm's

  • Built the creative systems behind paid and lifecycle, giving Affirm repeatable frameworks that scaled across formats and audiences without losing the brand

  • Led Affirm's rebrand and built the visual system behind it, with enough range to flex across marketing, product, and corporate communications

2019 – 2021
R/GA — Associate Creative Director

  • Embedded within Airbnb as agency creative lead, directing a multidisciplinary 
team of art directors, visual designers, and product designers

  • Led photo art direction for Airbnb Experiences, setting the visual standard for 
the category

  • Rebranded Airbnb's Pro Host category with cross-functional partners and company leadership

  • Redesigned Verizon's business site alongside their in-house creative team

  • Developed campaign concepts for new business pitches and sold them in the room

2015 – 2019
AKQA, DDB, Leo Burnett, Huge, Cutwater, Kettle, Miniac, Public Bikes

  • Concepted and produced campaigns for Apple, Nike, Lululemon, Intel, iShares,
    John Hancock, VMware

  • Art directed photography and video shoots, briefing and getting the best work out of photographers, illustrators, and production teams

  • Built brand identities and visual systems from the ground up, delivered across print, OOH, social, web, and product

Early Experience

2014 – 2015
Swirl (now Dentsu) — Senior Art Director

  • Walmart, San Francisco Zoo: integrated campaigns across TV, OLV, social, and OOH

2013 – 2014
Razorfish — Senior Art Director

  • Intel, Kia: digital campaigns and site design

2011 – 2013
Laughlin Constable — Senior Art Director

  • Johnson Controls, MillerCoors, Bacardi, GE Healthcare: campaigns, websites, product

2008 – 2011
Young & Rubicam (now VMLY&R) — Art Director

  • 7UP, Sunkist, Dell, Chevron, NCAA: campaigns across TV, print, and OOH

2004 – 2007
MillerCoors — Designer

  • Print, OOH, POS, and sports/entertainment partnership branding

Education

2007 – 2010
Academy of Art University
MFA | Advertising

1998 – 2003
University of Wisconsin — Milwaukee
BFA | Graphic Design, Photography