Experience

Affirm, Inc (2021 – Present)
Associate Creative Director, Brand

• Lead a team of art directors and designers, fostering a collaborative and results-driven creative culture across Affirm.

• Spearhead the evolution of Affirm’s visual identity, ensuring a cohesive brand experience across all touchpoints.

• Set and uphold design quality standards, ensuring high-impact and visually consistent brand communications.

• Work cross-functionally with leadership and key stakeholders to align brand efforts with business goals and OKRs.

• Guide external agencies and vendors, ensuring brand consistency and efficient project execution.

• Develop and lead concepts from ideation through post-production, maintaining a strong creative vision.

• Oversee and direct photo and video shoots, elevating brand storytelling through compelling visual content.

R/GA (2019 – 2021)
Associate Creative Director, Design

Clients: Airbnb, Verizon

• Led a multidisciplinary creative team embedded within Airbnb, ensuring seamless collaboration and brand consistency.

• Worked cross-functionally to rebrand Airbnb’s Pro Host category, strengthening its brand identity and driving user engagement.

• Directed photography art direction for Airbnb’s Experiences category, creating compelling visuals that enhanced brand storytelling.

• Spearheaded the complete redesign of Airbnb’s Host platform, optimizing user experience and reinforcing brand consistency.

• Partnered with Verizon’s in-house team to reimagine the Verizon Business website, aligning it with user needs and business objectives.

• Contributed to multiple new business pitches, applying creative insights and strategic thinking to secure new clients.

Freelance (2016 – 2021)
Creative / Art / Design Director

Clients: AKQA (Nike), Brandless, Cutwater (Sparkle), DDB (VMware, iShares), Designkitchen (HP), Heat (EA Sports), Huge (Orchard Supply Hardware, Twine by John Hancock), Kettle (Apple), Leo Burnett (Intel), Lululemon, Public Bikes, Razorfish (Intel), Teak (Flickr, Iterable, Sun Basket)

• Led creative projects and directed teams, ensuring alignment with client goals and brand vision.

• Created multi-platform campaigns for top brands across print, digital, social, and film, driving engagement and visibility.

• Designed high-impact brand identities and visual systems, ensuring consistency and recognition across touchpoints.

• Developed engaging social media content, enhancing brand awareness and audience connection.

• Directed photo and video shoots, ensuring compelling visuals that aligned with strategic messaging.

Swirl (2015)
Senior Art Director

Clients: San Francisco Zoo, Walmart

• Managed a team of designers and art directors, driving creative strategy and execution for Walmart’s brand initiatives.

• Led the creation of TV and digital video ads for Walmart, overseeing the entire process from concept to production.

• Developed engaging social content to enhance Walmart’s brand presence and audience engagement.

• Directed out-of-home and social campaigns for the San Francisco Zoo, delivering impactful, community-driven visuals.

• Contributed strategic creative insights in new business pitches, helping secure potential clients.

Razorfish (2013 – 2015)
Senior Art Director

Clients: Intel, Kia Motors, T-Mobile

• Led the redesign of Intel’s campaign landing pages and product detail pages, enhancing user experience and brand consistency.

• Collaborated with UX and visual designers to revamp Kia’s website, ensuring design and functionality aligned with brand goals.

• Spearheaded the redesign of Kia’s concept car website, delivering an innovative, visually compelling digital experience.

• Played a key role in new business pitches, providing strategic creative input to help secure high-value clients.

Laughlin Constable (2011 – 2013)
Senior Art Director

Clients: Bacardi, GE Healthcare, Johnson Controls, MillerCoors, Whirlpool

• Led digital campaigns for top brands, driving brand awareness and consumer engagement.

• Directed the redesign of MillerCoors’ Responsibility site, improving user experience and brand storytelling.

• Designed immersive point-of-sale experiences for Bacardi, strengthening in-store brand presence.

• Developed UX and visual design for GE Healthcare’s NICU app, ensuring an intuitive experience for healthcare professionals.

• Oversaw photo and video shoots, ensuring visual content aligned with strategic brand narratives.

• Provided creative direction and strategic insights in pitches, helping to secure new clients.

Y&R (2008 – 2011)
Art Director

Clients: 7UP, Chevron, Dell, Havoline, NCAA, Sunkist

• Developed integrated campaigns for 7UP, Sunkist, Dell, and Havoline, ensuring cohesive digital, print, and experiential storytelling.

• Led creative development for TV campaigns for NCAA and Round Table Pizza, crafting compelling brand-aligned storytelling.

• Designed point-of-sale materials and stadium signage for Chevron’s iconic car campaign, enhancing brand presence.

• Established brand guidelines for Chevron, Dell, and Havoline to ensure consistency across all platforms.

• Managed art direction for photo and video shoots, ensuring alignment with campaign goals and brand identity.

• Provided strategic and creative insights in new business pitches, helping secure high-profile clients.

MillerCoors (2004 – 2007)
Designer – Brand Identity & Product Development

• Developed impactful print ads, out-of-home displays, and point-of-sale materials, strengthening MillerCoors’ brand presence.

• Designed sports marketing materials, including stadium signage, event programs, and branded merchandise for NBA, NFL, NHL, and MLB sponsorships.

• Created branding materials for internal communications, including event graphics, presentations, and distributor collateral.

• Managed MillerCoors’ Digital Asset Management (DAM) tool, ensuring streamlined access to brand assets and consistency across marketing materials.