Affirm, Inc 2021 - present
Associate Creative Director, Brand
• Lead a team of art directors and designers, fostering a collaborative, results-driven environment across the Affirm brand
• Spearhead the evolution of Affirm’s visual identity, establishing a cohesive brand experience across all touchpoints
• Define and enforce design quality standards, ensuring high-impact and visually consistent brand communications
• Partner with cross-functional teams, including leadership, to align brand efforts with business goals and OKRs
• Guide external agencies and vendors, ensuring alignment with brand standards and efficient project execution
• Contribute to defining the strategic direction and objectives for the brand team, enhancing Affirm’s market presence
• Develop and lead concepts from ideation through post-production, maintaining a strong creative vision throughout
• Oversee and direct photo and video shoots, enhancing brand storytelling with compelling visual content

R/GA 2019 - 2021
Associate Creative Director, Design
Clients: Airbnb, Verizon
• Led a team of art directors, visual designers, and product designers embedded within Airbnb, ensuring seamless collaboration and alignment with brand goals
• Partnered with cross-functional teams and leadership to successfully rebrand Airbnb’s Pro Host category, elevating brand identity and user engagement
• Led the art direction for photography within Airbnb’s Experiences category, creating visually compelling imagery to enhance brand storytelling
• Spearheaded the complete redesign of Airbnb’s Host online platform, optimizing user experience and strengthening brand consistency
• Worked closely with Verizon’s in-house creative team and leadership to reimagine the Verizon Business website, aligning it with user needs and business objectives
• Contributed to various new business pitches, leveraging creative insights and strategic thinking to secure potential clients

Freelance 2016 - 2021
Creative/Art/Design Director
Clients: AKQA (Nike), Brandless, Cutwater (Sparkle), DDB (VMware, iShares), Designkitchen (HP), Heat (EA Sports), Huge (Orchard Supply Hardware, Twine by John Hancock), Kettle (Apple), Leo Burnett (Intel), Lululemon, Public Bikes, Razorfish (Intel), Teak (Flickr, Iterable, Sun Basket)
• Led creative projects and directed teams, ensuring alignment with client goals and driving successful project outcomes
• Created campaigns for top brands across print, digital, social, and film, ensuring each concept achieves the best results on any platform
• Delivered high-quality print, web, and product designs, ensuring brand cohesion and visual appeal
• Developed engaging content for social media channels, enhancing audience connection and brand awareness
• Built brand identities and comprehensive visual systems from the ground up, creating consistent and recognizable brand assets
• Directed photo and video shoots, overseeing every detail to produce high-impact visuals

Swirl 2015
Senior Art Director
Clients: San Francisco Zoo, Walmart
• Managed a team of designers and art directors, driving creative strategy and execution for Walmart’s brand initiatives
• Oversaw the creation of TV and online video ads for Walmart, guiding each project from concept through final production
• Created engaging content for Walmart’s social channels, enhancing brand presence and audience interaction
• Directed the development of an out-of-home and social campaign for the SF Zoo, delivering impactful, community-focused visuals
• Contributed to new business pitches, bringing strategic creative insights to secure potential clients

Razorfish 2013 - 2015
Senior Art Director
Clients: Intel, Kia Motors, T-Mobile
• Directed the redesign of Intel’s campaign landing pages and product detail pages, enhancing user experience and brand consistency
• Worked closely with UX and visual designers to revamp Kia’s website, aligning design and functionality with brand goals
• Spearheaded the redesign of Kia’s concept car website, delivering an innovative, visually engaging experience that highlighted the brand’s forward-thinking vision
• Played an active role in new business pitches, providing strategic creative input to secure high-value clients.

Laughlin Constable 2011 - 2013
Senior Art Director
Clients: Bacardi, GE Healthcare, Johnson Controls, MillerCoors, Whirlpool
• Created digital campaigns for top brands to drive brand awareness and engagement
• Led the complete redesign of MillerCoors’ Responsibility site, enhancing user experience and conveying brand values
• Designed immersive point-of-sale experiences for Bacardi, strengthening in-store brand presence
• Directed and executed UX and visual design for GE Healthcare’s NICU app, focusing on an intuitive interface for healthcare professionals and caregivers
• Oversaw the creative direction of photo and video shoots to align visuals with brand storytelling
• Contributed strategic insights and creative direction in pitches, helping to secure potential clients

Y&R 2008 - 2011
Art Director
Clients: 7UP, Chevron, Dell, Havoline, NCAA, Sunkist
• Created integrated campaigns for 7UP, Sunkist, Dell, and Havoline, ensuring cohesive messaging across digital, print, and experiential channels
• Led the concept and creative development of TV campaigns for NCAA and Round Table Pizza, delivering impactful, brand-aligned storytelling
• Executed designs for Chevron’s beloved car campaign, including point-of-sale materials and stadium signage, enhancing brand visibility and driving customer engagement 
• Established comprehensive brand guidelines for Chevron, Dell, and Havoline to ensure consistency and clarity in brand presentation across all touchpoints
• Managed art direction for photography and video shoots to align visuals with campaign goals and brand identity
• Contributed strategic and creative insights in new business pitches, helping to secure high-profile clients

MillerCoors 2004 - 2007
Designer
Brand Identity & Product Development
• Collaborated with internal stakeholders and agency partners to create impactful print ads, out-of-home displays, and point-of-sale materials that elevated MillerCoors’ brand presence
• Directed the design of sports marketing materials, including stadium signage, event programs, and branded merchandise, supporting NBA, NFL, NHL, and MLB sponsorships
• Developed branding materials for internal use, including event graphics, presentation templates, and distributor communications, ensuring brand cohesion across internal channels
• Oversaw MillerCoors’ DAM tool, ensuring organized and accessible digital assets for streamlined brand consistency