Twine by John Hancock

As the Art Director for Twine by John Hancock, I played a key role in crafting the app’s visual identity and user experience to resonate with couples seeking a collaborative way to save and invest. I led the design direction, seamlessly blending modern design principles with approachable, human-centric aesthetics to create an intuitive and emotionally engaging interface. Collaborating closely with strategists, designers, and stakeholders, I ensured every visual detail—from iconography to typography—aligned with Twine’s mission of helping couples achieve their financial goals together. The result was an innovative app that combined functionality with warmth, empowering users to save and invest with confidence.