PUBLIC Bikes + Gear
PUBLIC bikes are crafted to be both functional and stylish, drawing inspiration from the iconic Dutch bikes commonly seen in Amsterdam. Perfect for city and commuter riding, they embody form and practicality. While collaborating with PUBLIC, I played a key role in shaping their brand across all touchpoints, including visual identity, web design, and advertising. I also had the unique opportunity to design custom bikes and bells, bringing creativity directly to their product line.
PUBLIC x Equality Federation
As the lead designer for PUBLIC, I collaborated with Equality Federation to create special edition bikes and bells in honor of Pride Month, reflecting PUBLIC’s core values of inclusivity and community. These designs were featured at the ‘Big LGBTQ Mixer for Equality’ in San Francisco, an event that brings together hundreds of individuals from tech, the arts, nonprofits, and beyond to raise funds for Equality Federation’s cause. My role involved crafting visually impactful and meaningful designs that celebrated the partnership and the spirit of Pride.