Peanut butter and jelly. Bacon and eggs. Jeans and a T-shirt. The classics are classics for a reason—but they’re not exactly inspiring.
Enter Affirm on Apple Pay—where options are open and the only limits are the bounds of your imagination. Where you can dream bigger, do more, and live life on your terms—all with a few simple taps and a satisfying double click.
Dream.
Then dream bigger.
Role
Owned and led the Apple Pay 2.0 “Dream Bigger” campaign from end to end—driving creative strategy, concept development, and execution across all channels.
Developed and sold the concept through executive leadership, Apple partners, and cross-functional stakeholders.
Directed the campaign photo shoot—from moodboarding and casting to on-set direction and post-production.
Oversaw campaign design across static and motion assets, ensuring consistency and quality from art direction through final delivery.
Collaborated closely with writers, producers, photographers, and internal teams to bring the work to life under tight timelines—delivering the year’s highest-visibility launches for the brand.
This concept uses bold, headline-driven visuals to reimagine everyday pairings—like bacon and eggs—as something bigger and more inspired. It’s about how Affirm on Apple Pay helps people dream beyond the expected, turning the ordinary into something extraordinary.
While Klarna’s “Perfect Pairing” leans into the obvious, this approach offers a playful wink in the opposite direction—showing how Affirm empowers people to go further, unlock more, and elevate life’s everyday moments.
More about the klarna campaign and how we blew out over a hundred assets across digital media channels.
transition to visual representation of campaign vs headline driven
Something about influencers here