Lululemon All Day Play
Summer is a time of boundless energy, and Lululemon’s campaign encouraged embracing all 24 hours—from Sun Salutations to moonlit races. I led the creative vision, overseeing design, photography art direction, and the photo shoot to capture the brand’s active and vibrant spirit. Collaborating with photographers, stylists, and the creative team, I ensured every image aligned with Lululemon’s identity, highlighting movement, mindfulness, and summer vitality. This campaign strengthened the brand’s connection with its audience, blending function, style, and energy seamlessly.