Jordan Sportswear

The Jordan Brand partnered with NBA star Kawhi Leonard to debut an exclusive sportswear collection that seamlessly blends high fashion with streetwear. Collaborating with Nike’s internal Brand team, I oversaw how the campaign came to life across the digital experience on Nike.com, ensuring it effectively announced the partnership and showcased the collection.

I shaped the visual identity to honor Jordan’s legacy while reflecting the collection’s modern, street-ready aesthetics—resulting in a digital experience that made a strong impact and boosted the collection’s launch.