Iterable is a growth marketing platform that enables brands to create and optimize customer engagement campaigns across email, push notifications, SMS, and in-app channels. As a rapidly growing startup, they needed a complete rebrand to reflect their evolving identity. Collaborating closely with their team, I designed a new logo, developed a cohesive visual identity, and redesigned their website, establishing a stronger and more impactful brand presence.
The new logo is as iterative as the brand name, embodying Iterable's core values of trust, humility, balance, and a growth mindset. In exploring various design concepts, I aimed to visually represent these principles through interconnected nodes and connections, symbolizing the platform’s adaptability and potential. The dynamic nature of the logo allows it to change across different applications while consistently reflecting the company’s commitment to its foundational values, ensuring that as Iterable grows, it stays rooted in the formula that brought it success.
Putting it all together, once we had established Iterable’s new design system, we were ready to bring the brand to life through a comprehensive website redesign and updated marketing assets. The new visual identity seamlessly translated into a cohesive digital experience, where we emphasized clarity, user engagement, and the brand's values of trust, humility, balance, and growth. The redesigned website not only enhanced user navigation but also created an immersive platform for Iterable to showcase its services across email, push, SMS, and in-app campaigns.
