A promotional image showing a smartphone with the Apple Pay app open, displaying a flight booking to Paris with a picture of the Eiffel Tower in the background. The background is black with the words 'Dream Bigger' in large purple letters, and logos for Affirm and Apple Pay at the top.

Peanut butter and jelly. Bacon and eggs. Jeans and a T-shirt. Classics are classics for a reason.

They're also predictable.

Enter Affirm on Apple Pay. More options, fewer limits — all in a few taps and a satisfying double click.

Dream. Then dream bigger.

Klarna's "Perfect Pairings" campaign was running in the same markets, celebrating the expected. We took their structure and pushed past it—bacon and eggs, at your favorite café, in Paris. Same setup, bigger payoff, running in the same spaces. The comparison did the arguing for us.

I led "Dream Bigger" from concept to delivery and sold it through Affirm leadership and Apple partners.

Bus stop shelter with advertisement boards on a city street lined with trees and parked cars. The ads promote bacon and eggs and Apple Pay, with benches available nearby.
Advertisement for Affirm and Apple Pay featuring a black background, white and purple text, showcasing mobile payment options, font samples, and phones with the Paris Eiffel Tower image, with the tagline about enjoying bacon and eggs on a lazy Sunday in Paris.
Multiple smartphone screens displaying promotional text for Apple Pay, with phrases about various everyday scenarios like celebrating birthdays, going on trips, enjoying food, and shopping, against a dark background.