The Rebrand

Airbnb Pro is part of Airbnb’s host offering, designed to support professional hosts through long-term partnership, community, and a growing suite of tools and services. I partnered closely with the Airbnb team to help bring the Airbnb Pro identity to life. I led the development of the visual identity, photo art direction, and a full creative campaign to build awareness and drive sign-ups.

A collage of branding and marketing designs for Airbnb Pro, including logo variations, sample fonts, and images of people interacting in various settings.

Visual Identity & Design System

The design system was created to align with Airbnb’s core brand while giving Airbnb Pro its own distinct voice. Our goal was to showcase Pro Hosts in a way that felt authentic, aspirational, and human.

I created a flexible grid system as a foundational storytelling tool—highlighting a diverse range of Pro Hosts and properties while creating a cohesive visual experience across formats. The grid allowed us to integrate property textures, details and design elements, adding depth and personality to each host’s story.

Computer screen displaying a webpage for Airbnb with the headline 'Grow your hosting business with Airbnb Pro' and a collage of diverse people in various indoor settings.
Two web pages shown side by side. The left page features a dark background with white text about tools, services, and community support, including screenshots of data dashboards. The right page has a white background with photos of people and quotes from hosts about their experiences with Airbnb.
Open magazine displaying a two-page spread. The left page has large pink text that says 'manage 110 apts at once' with an image of two women in winter clothing and sunglasses, smiling outdoors in snow. The right page shows a small image of a woman working on a laptop, and several other smaller images of scenic views and people, with a quote about Airbnb's dashboard managing properties.
A large billboard on a city building displays a message encouraging community growth and joining a community platform, featuring several photos of diverse people engaging in various activities. The skyline includes tall modern skyscrapers and the Transamerica Pyramid, indicating San Francisco.