Airbnb Pro
Airbnb Pro is part of Airbnb’s host offering, designed to support professional hosts through long-term partnership, community, and a growing suite of tools and services. I partnered closely with the Airbnb team to help bring the Airbnb Pro identity to life—developing the visual identity, photo art direction, and a full creative campaign to build awareness and drive sign-ups.
Visual Identity & Design System
The design system was created to align with Airbnb’s core brand while giving Airbnb Pro its own distinct voice. Our goal was to showcase Pro Hosts in a way that felt authentic, aspirational, and human.
I created a flexible grid system as a foundational storytelling tool—highlighting a diverse range of Pro Hosts and properties while creating a cohesive visual experience across formats. The grid allowed us to integrate property textures, details and design elements, adding depth and personality to each host’s story.
