Event Branding

To celebrate their impact and reconnect beyond the day-to-day, the Airbnb Tech team hosted a two-day event called Off Air—a space for creativity, reflection, and connection. I partnered closely with the team to develop the event’s visual identity and marketing assets, creating a look and feel that captured the spirit of community and innovation at the heart of Airbnb.

Inspired by off-air TV graphics, static, and glitch effects, we reimagined Airbnb’s Design Language System to create a custom font, logo, and color palette—staying true to the core Airbnb brand, but with a unique twist tailored to the event. One the visual identity was in place, we designed posters, signage, badges, and swag. To build anticipation, we took over screens across Airbnb’s campus and social channels with bold, attention-grabbing “off-air” visuals.

A black and white test pattern poster with the words "Off Air" in the center, placed on a white wall, with a tall green plant next to it, casting a shadow.
Poster on a wall showing a test pattern graphic with the text 'Off Air', dates '09.09-09.11', and the word '/offair' beneath, surrounded by window reflections and plants outside.
Colorful, distorted digital screen with the word '/offair' in the center.
A smartphone screen displaying a TikTok video with colorful, glitchy visual effects. The video shows text that is partially obscured, and TikTok icons and user interface elements are visible.
A phone screen displaying an Instagram story with the word '/offair' on a colorful, striped background. The story includes icons for likes, comments, and shares, and the Airbnb logo at the bottom.
A smartphone screen displaying a social media video with pixelated and distorted visuals, including the text '/offair/' in the center.
A large wall mural featuring various test pattern graphics, including color bars, pixelated noise, and repeated logos with the words 'Off Air', on a gray concrete wall background.
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