Airbnb Off Air — Bethany Valoe

Airbnb Off Air

Airbnb, a global leader in innovation, connects hosts and guests to foster a sense of belonging. To celebrate their contributions, the Airbnb Tech team decided to take a step back from their daily tasks and gather for a unique two-day event called “Off Air.” This event was designed to foster connection, creativity, and reflection within the team.

I collaborated closely with Airbnb’s Tech team to lead the design of the event’s visual identity and marketing assets, ensuring that the look and feel of the event reflected the spirit of innovation and community that defines Airbnb.

Inspired by off-air TV graphics, static, and glitches, we adapted Airbnb’s existing Design Language System to develop a custom font, logo, and color palette specifically for the event. With this visual identity in place, we designed posters, event signage, badges, and of course, some super cool swag. To build anticipation, we took over all screens across Airbnb’s campus and social media channels, showcasing eye-catching “off-air” graphics.

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