To launch Affirm on Apple Pay, we created a bold, high-visibility campaign designed to drive awareness and adoption of this new, seamless way to pay over time. The concept, Bold Possibilities, was inspired by the ease and empowerment that comes with using Affirm within Apple Pay—positioning the integration as a gateway to more confident, flexible spending. Visually and strategically, the campaign brought together both brands to highlight a world of potential—where everyday purchases feel more accessible and empowering, no matter how big or small.
The visual approach for the campaign was designed to strike a balance between boldness and harmony, seamlessly merging the identities of Affirm and Apple Pay. By thoughtfully blending both brands’ color palettes, I created a cohesive yet distinctive look that reinforced the power of the partnership.And high-impact imagery brought the concept to life, with vibrant, dynamic visuals standing out against contrasting backgrounds, making each piece bold, memorable, and unmistakably Affirm.
Key visuals
The endless sky imagery symbolizes open opportunities, while a carefully balanced blend of both brands’ colors creates a cohesive yet distinctive look. This high-impact imagery reinforces the idea that with Affirm on Apple Pay, consumers can dream bigger, do more, and embrace bold possibilities in their everyday lives.
Value prop photography
The overhead photography visually represents Affirm’s core value propositions—no fees, accessibility, flexibility, and security—through intentional composition. Each shot captures a top-down view of a person using Affirm on their phone, with their right hand engaging with the product, while their left hand performs an action that metaphorically reinforces the value prop. This approach creates a story-driven visual language, making the benefits of Affirm both tangible and intuitive.
Photographer: Ryan Schude
